Once the U.S. hits the 70% vaccination rate, we’re going to get a whole bunch of free beer

covid vaccines free beer offer
Photo via Mike Mozart/Flickr (CC BY 2.0)

Free beer isn’t a new enticement for those who get vaccinated, but Anheuser-Busch has just put a new twist on it: Everyone 21 and older in the U.S. will be eligible for a free beer should 70% of the nation receive a COVID-19 vaccine, the percentage that U.S. health officials consider an important mark in getting past the pandemic.

The announcement from the St. Louis-based brewing giant came amid an ongoing public health campaign to encourage vaccines. As the St. Louis Post-Dispatch relayed, “Consumers will just have to upload a picture of themselves in their favorite place to grab a beer—whether it’s a bar or their backyard—to Mycooler.com/Beer to get a free beer, seltzer, non-alcoholic beverage, or other A-B product.”

Anheuser-Busch said the free beer offer will activate once 70% of American adults receive one dose of a two-dose COVID-19 vaccine or receive a one-dose vaccine. That corresponds with President Joe Biden’s July 4 goal for that threshold. Currently, the U.S. is at 63%.

About 70-85% of the population needs to be immunized to achieve what’s considered “herd immunity”—but the number of vaccine-hesitant people in the U.S. means that it may be challenging to reach even the low end of that range.

Anheuser-Busch had a similar offer in effect for those who showed proof of vaccination running between mid-April and mid-May, though as USA Today reported, those in Alabama, California, and Texas were excluded from the giveaway program. Samuel Adams had a similar offer, as well.

CNET compiled a list of perks that companies and governmental agencies are providing for people who have gotten their vaccines, including the “beer and a shot” program instituted in New Jersey for that state’s residents during the month of May.

Both Krispy Kreme and White Castle had sugar-based enticement in the form of a free donut and dessert-on-a-stick, respectively, for each vaccinated individual, while Office Depot, OfficeMax, and Staples are offering free lamination of vaccination cards through July 25—though lamination isn’t necessarily a great idea.

Read more on the coronavirus vaccines:

Sources: St. Louis Post-Dispatch, USA Today, CNET

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