With more Americans working from home, many are renovating their living quarters into zones for relaxation and productivity. As a result, the mattress industry is seeing a year-over-year sales increase of more than 30%, according to Jerry Epperson, a mattress industry analyst.
Like many businesses, mattress sales fell at the beginning of the pandemic. Toilet paper disappeared from shelves, and Americans wondered where to best spend their money. But as it became clear that much of life would soon be lived inside, many looked to turn their homes into comfort havens.
“People are spending so much time at home and less time and money eating out or going on vacations,” Mark Abrials, the chief marketing officer at “green” mattress company Avocado, told the New York Times. “People are putting more money into the home next and other things that make them feel good.”
Mattress companies are finally seeing dividends from prior innovations that looked to change the bed into more than just a place you sleep. Products like adjustable beds, weighted blankets, and back support pillows are hot commodities, while others are looking for other forms of mobile coziness.
“We are seeing a tremendous surge in mattresses for RVs and campers,” says Melanie Huet, the chief marketing officer at Serta Simmons Bedding. “We anticipate future demand to go up because of work remote policies.”
Mattress demand has increased so much that some businesses are having a hard time keeping up. “Factories are running full out,” said Epperson, “We’re getting calls from mattress manufacturers to please find them additional” production capacity.
“We continue to be a bit supply constrained,” added Casper CEO Philip Krim. “It is a great time to be in the mattress business.”
That said, much could change in the coming months as negotiations over a new stimulus package come to a halt in Congress.
“You’ve had higher unemployment, but that reality has probably not set in, given the government support,” said Raymond James analyst Bobby Griffin. “And if that government support goes away, we’re probably in a place where things that are big-ticket items probably don’t do as well.”