Beer lovers now have another reason to celebrate getting a COVID-19 vaccination. Coinciding with National Beer Day on April 7, Samuel Adams, the Boston Beer Company’s flagship brand, announced it will be providing a cold one on the house to anyone of legal drinking age who gets their COVID vaccine.
The promotion will begin on April 12 and is open to the first 10,000 drinkers who “share evidence of their vaccination on social media” by May 15 or while supplies last. To participate, all you need do is post evidence of your vaccine to Instagram or Twitter and tag @SamuelAdamsBeer with the hashtag #ShotForSam.
The company asks that users refrain from sharing vaccination cards or any personal information and instead requests an image of your vaccination sticker or bandage.
After that, sit back and wait for a direct message from Sam Adams, which will send $7 through Cash App for a beer at your favorite bar. As the company notes on its #ShotForSam website, just make sure you have a Cash App account and don’t forget to tip your servers.
Samuel Adams is not the first brand to attempt incentivizing the COVID-19 vaccine. Krispy Kreme announced in March 2021 that people who present a COVID-19 vaccine card at any Krispy Kreme location in the U.S. could receive free doughnuts, anytime at any location, for the remainder of the year.
The doughnut company and coffeehouse chain initially took some flack for offering an unhealthy snack in exchange for a public safety measure. Most people agree, however, that it’s been a long year. We could all treat ourselves, whether it be with a doughnut or a beer.
To kick off the brewski promotion, Sam Adams released a new national TV spot, “Your Cousin From Boston Gets Vaccinated,” to help “combat skepticism amongst drinkers with humor.”