Millions of lonely singles who spent lockdown in isolation have yet another reason to celebrate getting vaccinated. In an effort to encourage more people to get the COVID vaccine, major dating apps, like Tinder and Bumble, are incentivizing shots by giving users special benefits and highlighting their vaccine status.
The effort is in conjunction with the Biden administration, which announced a goal of administering at least one vaccine dose to 70% of adults by July 4. Approximately 62% of adults in the U.S. have received at least one shot, as of late May.
“In support of President Biden’s goal of getting 70% of adults at least one shot by July 4, the largest dating apps in America will launch new features to encourage Americans to get vaccinated,” said the White House in a statement.
Participating dating apps that will positively highlight a person’s vaccine status include Tinder, Hinge, Match, OKCupid, BLK, Chispa, Plenty of Fish, Bumble, and Badoo. In addition to the premium benefits, users will now have the option of adding a “vaccination badge” to their profiles. Additionally, participating apps will provide helpful information about the vaccines, as well as links to vaccines.gov.
Tinder will provide vaccinated people with free upgraded content such as “Super Likes,” traditionally offered for purchase in special packages. The platform also encourages users to add “Getting Vaxed” or “Vaccines Saves Lives” stickers to their profiles.
OKCupid is likewise providing users who add the “I’m Vaccinated” badge with a free “boost” to their profile. Starting in early June 2021, users can search for vaccinated users in a system called “Vaccinated Stacks.”
“According to research from OKCupid, people who are vaccinated or plan to get vaccinated receive 14% more matches than people who don’t plan to get vaccinated,” the company said in a statement.
This is just the latest in a corporate push to help spread the word about vaccines. Other companies, such as Krispy Kreme and Samuel Adams, have offered incentives like free doughnuts and beer to those who get their shots.
Some U.S. state governors have even announced lotteries for those who receive a COVID-19 vaccine. Maryland Gov. Larry Hogan announced recently that vaccinated adults would be entered for a daily lottery of $40,000, while Ohio Gov. Mike DeWine announced five lottery drawings for a chance to win $1 million each week.
And the strategy seems to be paying off, as Ohio reported a 28% increase in vaccinations after the program started. It remains to be seen whether Tinder and Bumble highlighting your vaccine status can help move the needle to Biden’s 70%, but it stands to reason that every bit helps to reach herd immunity.
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